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Gianturco, Paola

Paola Gianturco Photo

Paola Gianturco

Photo: Melissa Du
Oral History Project: 
Alumni Interviews
Pioneering Women
Du, Melissa
Interview Year: 
Oral History Type: 

In this oral history, Paola Gianturco (BA History 1961) discusses her family background, her undergraduate years at Stanford, her experiences in the advertising business from the 1960s to the 1990s, and her work as an author and photographer of books about women. Topics covered include her work as the corporate communications director at the Joseph Magnin department stores; her experience as a principal at Hall & Levine Advertising, the first advertising agency in America led by women and one renowned for its women-focused campaigns; and her time as a corporate vice president at Saatchi & Saatchi. Gianturco also describes her transition to a second career as a documentary photojournalist and recalls the experiences she had making each of her six books about women around the world.

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